This is an article I found that I hope can explain the benefits of pay-per-click advertising for local small businesses. I personally think it’s a FANTASTIC way to be in front of potential customers when they are searching for your product and/or business. The best part – it’s cheap! If they don’t click, you don’t pay. So here’s my tip: include your local phone number in your ad: get the prospect to call you instead of clicking!

I can help you set-up and write your pay-per-click ads. Contact me today if you’d like to discuss it
Cara

Your website can show up on the first page of the search engine pages when people search for what you sell. That’s a pretty bold statement, but it’s true.

Go to Google.com and type in your keywords. Look at the results. See the long box at the top and the small boxes along the right-hand side? You’ll also see something similar when you search Yahoo and MSN. These text ads are noted as “Sponsored Links” or “Sponsored Results”. Merchants have arranged to have their ads show up on those pages but they only pay for every visitor who clicks through to their website. These ads are called pay-per-click (PPC) ads.

You can get those positions too. These ads are shown only when people type in your keywords. Consider how they can fit into your advertising mix, even if you are marketing a local business such as a retail store.

Here’s what to do: For as little as $5, you can place an ad on a pay-per-click search engine. These are search engines where you pay to be listed on the first few pages. Two of the largest PPC search engines are Google and Yahoo.

Here’s a very important part many website owners don’t know: both Google and Yahoo are pay-per-clicks that supply results to other search engines. For example, if you buy an ad on Google, your site can show up on the first pages of Google in addition to showing up on AOL, Ask, Earthlink, Lycos and more.

Also, websites that offer large amounts of information (content) have arranged to show PPC ads from Google and Yahoo. For example, About.com shows Google ads. This is a “content partner”. You can also choose to have your ads show up on their content partners’ sites. You’ll get more exposure. You will pay only when visitors click from these sites too.

You decide how much you want to pay for each visitor. That’s your bid. Your bid determines where you show up in the listing. Generally, the highest bid gets the highest position. In industries that have low competition, you may pay only a few cents per click. In highly competitive markets you can pay dollars per click. For example, the keyword “car insurance estimates” is estimated to cost $34 PER CLICK at this writing.

Your costs will depend on a variety of factors, including:

-how many competitors you have at the time you run your ads
-which search engine you run your ads on
-which position you’d like – first, second, third, etc.
-what your daily budget is
-how long you want your ads to run

Wherever you place your ads, you’ll want to say something compelling in your ad to get people to click through. You’ll need to follow the advertising guidelines of each search engine. They usually don’t allow any language such as “We’re the best! Check us out!” Otherwise you can imagine their results will be filled with hype.

PPC ads are the fastest way to show up on the first page of search engines – even as quickly as today! Remember, JerseyGirlWebs can help you set-up and write your pay-per-click ads. Contact me today if you’d like to discuss it!

About The Author: Entrepreneur Raynay Valles is the author of 70 Website Marketing Mistakes and How to Avoid Them and the Fast Track Internet Marketing Method for Local Businesses. Visit her website at http://www.raynayvalles.com for more information.
Article Source: http://EzineArticles.com/?expert=Raynay_Valles

A Simple Way Your Website Can Show Up on the First Page of Search Engine Results Today is a post from: jerseygirlwebs.com

When your visitors can not easily navigate your site, chances are, he will not utilize your library in search for information and just go to other sites. Note that all sites are just a click of the mouse away. Hundreds of thousands of other websites that offer the same services or products as you are crowding the internet, making online searchers more selective and choosy when concluding whether to stay and continue their browsing or just leave.

The internet offers online searchers ample freedom and various choices; nobody will ever waste their time on a poorly constructed website. In order to provide web usability, you must think of your prospect clients in designing it.

Not like a traditional “brick and mortar” store, a lot of online stores or websites do not permit their visitors to “walk through” inside the site as they can in a traditional store set-up. While this may seem an unworkable task to accomplish, if done correctly, a “user-friendly” approach to web design will easily accomplish this task.

When searching online, all things must to be located where visitors expect them to be at. The practice of flooding a client with abundant item choices all at the same time and making them search for certain items that they need, is most definitely not the concept of web usability.

Your visitors must be taken into consideration all throughout your planning as well as designing process. Bear in mind that web usability must never be considered after the construction of a website.

According to surveys, here are top 12 reasons why visitors want to go back to your site:

Easy navigation 74%
Quick download time 65%
Frequently updated information 58%
Content quality 57%
Content quantity 30%
Content organization 40%
Prompt customer service 40%
Website search tools 25%
Layout of homepage 20%
Enjoyment 19%
Website appearance 18%
Inclusion of animated graphics 9%

Basing from these reasons, here are usability tips to help you design your website:

1. Create obvious and simple interface. The more apparent and recognizable the web interface is, then your visitors never have to undergo frustration in guessing how your site really works, and instead on concentrating on the interface, they should be concentrating on your site’s content.
2. Website readability. Create “easy to read” paragraph, not using small text or font size.
3. Quick loading. You need a fast downloadable page as visitors hate to wait.
4. Avoid hidden navigation, as your visitors need to know where and what to click in order to go someplace.

Remember that website usability is concerned to not just the appearance of a site, but more importantly how your site performs and particularly, it gives emphasis on the experience of your visitors.

The Importance Of Website Usability is a post from: jerseygirlwebs.com

A personal online journal related to your business, a blog is a great, informal way of updating customers. Blogging can make your customers relate better to you on a personal level and is a great way to set yourself apart from the group of small and home based businesses crowding the Internet marketing scene. Tracked by search engines, your blogging information can be accessed not only by your current customers, but also by consumers browsing the web for the services or products they need. Like email newsletters, you can use blogging to keep your customers up to date on special sales, promotions, new products or services, major changes within a business, or general news about the industry your business is a part of.

Business owners who use blogging to update information about their company more than double their visibility on large search engines, such as Yahoo and Google. Each word you type in a blog is tracked by the search engine so the more blogs you post, the more traffic your website will get. To make sure you’re getting the most value and customer response from your blog, follow these five blogging tips:

1. Be Informative

Showing your customers how much you know about your business and the niche market youre targeting will put them at ease and make them more likely to purchase your products or services. Make sure your blogs are written in a knowledgeable, expert way and double check all of your facts, spelling and grammar. Include detailed and informative information about your business. Initial posts can include information about what your business offers and who could benefit from your service and, further down the line, you could blog about new products or services available. As long as the information is useful to consumers, you can write about it.

2. Keywords

Use keywords wisely and select words you think consumers would use when searching for a company like yours that offers the same products and services. The more common keywords you select, the higher you’ll rank on search engine pages and the more traffic your site will generate.

3. Quantity

A simple headline or single sentence will not attract a potential customers attention, so make sure you beef up your blogs with a lot of informative content. The more substance to your post, the more you’ll attract the attention of search engines and interest consumers who click on your link.

4. Frequency

Its important to update your blog frequently, adding new and important information. This will keep your customers interested and search engines will begin indexing your page at regular intervals.

5. Grammar & Spelling

In only takes one or two spelling errors to turn a customer off to your services, so take the extra time to review your post and correct any grammar or spelling mistakes. Try creating your blog in a writing program that offers spell check, such as Microsoft Word, and then copying and pasting it into the blog once you’re sure everything is perfect.

James Copper is a writer for http://www.marketinglinx.com where you can find out about small business marketing

The Advantages Of Small Business Blogging is a post from: jerseygirlwebs.com

Lots of entrepreneurs struggle when it comes to making sales. Though there are many possible reasons for this, I’ve found one mistake in particular that small business owners make time and again. This is something that kills sales-especially sales of higher priced items-like nothing else. Luckily it is also fairly easy to avoid.

So what is this big mistake?

Asking for the sale too soon!

All too often small business owners are so focused on making a sale right now today, they’re oblivious to what’s going on in the prospect’s mind. So they come up empty handed time after time. And they fail to build a community of repeat customers who buy from them time and again. Here’s why…

People don’t like to be sold, they like to buy. And they like to buy from someone they know, like and trust. On top of that, people jump at the chance to buy things they really believe are going to be of value to them.

So if they don’t know who you are, or the value you, your products or your services have to offer, chances are they won’t risk spending their hard-earned dollars with you…Especially if what you are selling costs more than $100.

After all, would you pay $3000 for a two-day seminar from someone you’ve never heard of? What about $1200? Or even $500? Probably not.

Because unless someone gives you a direct referral, how do you know you are going to get your money’s worth? Or any value at all? For all you know, it could be a big scam or one long sales pitch. And your potential customers often feel the same way.

So instead of pushing people to buy your products or services, give them ways to get to know, like and trust you. The sales will automatically follow.

Here’s another way to look at it…

Think of your business like an old-fashioned swimming hole. Now, most people are not going to just jump in when they first get to a new swimming hole-especially if they can’t see the bottom.

Instead they might start by dipping a toe in to test the water temperature. Or asking how deep the water is, and whether the bottom is sandy, rocky or slimy.

Once they feel more confident that the experience is going to be what they want, they might wade in a ways before fully submerging.

If all goes well, then they might think about jumping in off surrounding cliffs, or hitting the rope swing. Because now they know the water is plenty deep and warm.

Of course, some folks are willing to risk it and dive in right away-especially if someone who’s done it before says it is okay. And that’s fine. Nothing’s stopping them.

But most people are going to want to ease in to one degree or another.

So the key to getting more people to buy from you-especially high-dollar items-is to create a series of smaller steps that let them wade in and test the waters before taking a bigger, more risky leap.

How? It’s simple really…

1) Always offer plenty of free information. There’s lots of ways to do this including:

+ Mailing out a regular newsletter
+ Putting free useful content on your Website
+ Starting an e-zine and/or blog
+ Offering a free report
+ Public speaking live or via teleseminars or Webinars
+ Giving away a trial size or introductory version
+ Adding helpful audio or video to your Website

2) Stay in front of them.

You want your target customers to recognize your name and/or brand, and begin thinking of you in positive terms. Familiarity breeds confidence because people start to feel they know you. And they see that you aren’t just going to be here today, gone tomorrow.

Plus, studies have shown that when given a choice between two identical items, people will chose the one who’s brand name is most familiar every time.

3) Create a series of complementary products or services at different price points. Someone who is not willing to sign up for your $3000 seminar might happily risk buying a $19.95 e-book, or taking a free teleseminar.

So offer some things that are free, then others that are gradually more expensive. People may start out downloading your free information. But once they see the value you deliver, they will come back for more.

If you’re doing all this, then the key to ongoing sales success is making sure that everything you produce-whether you give it away or sell it-is high-quality, valuable and helpful. Because the first impression you make will determine whether or not they come back again.

Once potential customers see that you know your stuff, and have solutions for their problems and needs, they will begin to trust you-and buy more and more of your fabulous products and services.

So don’t just try to sell…Focus on building a relationship in steps and letting people get to know you, and the sales will automatically follow.

Practical Marketing Expert Stacy Karacostas- author of “110 Practical Marketing Tips for Growing Your Small Business”, the 2-page marketing plan workbook “Putting Your Business on the Road to Success”, and “The Small Business Website Bible”-specializes in taking the stress, struggle and confusion out of growing your small business. For more down-to-earth, business-building wisdom grab a copy of her free report “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” at http://www.7deadliestsins.com

Article Source: http://EzineArticles.com/?expert=Stacy_Karacostas
http://EzineArticles.com/?Effective-Small-Business-Marketing-is-About-Building-Relationships—Not-Just-Making-Sales&id=1961236

Effective Small Business Marketing is About Building Relationships – Not Just Making Sales is a post from: jerseygirlwebs.com